In current few decades, the mode of publishing has been obviously changed from printing to digital because of the development of technology. It is not surprise that printing will be wash out by digital in the future.
Even though the printing is still using in society, many people do not simply depending on it. Because of the technology, there are lot of different platforms for public to publish and incept the information.
Traditionally the term publishing referred to the distribution of printed works such as newspapers, magazines and books. However, with the advent of the Internet and digital information, the traditional forms of publishing have been beginning to change and take new shapes. Digital information has expanded the scope of publishing.
Writers can now publish articles and information onto the internet on many different platforms and forums, for instances, YouTube, Google, websites, blogs, micro-publishing, e-readers, iPhones and iPads.
Today with the invention of iPads and e-readers the way that we read and live our lives is starting to change. No longer can people be bothered to walk to the library and rent out a book, take it home and read it. Now you buy an e-reader or an iPad and you download as many books as you want in minutes. We don’t have to carry books around anymore where we can just carry around one device (Naughton, John, 2010).
Publishing content on e-readers such as the iPad or the Kindle provides readers with an ‘immersive reading experience’, something that a physical book cannot provide. According to ‘Naughton’, he illustrates this very point by using the magazine, the ‘Econimist’ as his example. Naughton explains that when people buy the Economist, they make a week ‘appointment’ with the magazine, meaning that readers set aside time to read the magazine.
By making the Economist available for download on the iPad, Naughton claims readers will experience many advantages such as being able to download actual content, read-Download, have a much easier and more pleasant reading experience than its printed counterpart and interact with content that is clever, informative, intriguing and fresh (Naughton, John, 2010).
Furthermore, according to ‘National Public Radio’, e-devices have not only changes the concept of the book but also the psychology of how we access books. In the past, in order for a reader to read a particular book, he/she had to overcome ‘obstacles’. For example, the consumer had to go to the bookstore, ask for the book and if it isn’t there or isn’t available, he/she would have to wait for the book Now individuals are able to read and access a book whenever he/she desires. E-devices allow readers to choose the means by which they will access the book as it allows readers to read the book when, where and how he/she wants to.
In conclusion, the variety of publishing has reached an unprecedented scale combined with multimedia platform to express ideas and convey messages. E-readers will continue to bring publishing to a great new level (Lehrer, Jonah, 2010).
Naughton, John (2010) ‘Publishers take note: the iPad is altering the very concept of a ‘book’ The Guardian, December 19, <http://www.guardian.co.uk/technology/2010/dec/19/ipad-publishing-kindle-books-apple> accessed 4 March 2012
National Public Radio (2010) ‘E-Book Boom Changes Book Selling And Publishing’, December 21, <http://www.npr.org/2010/12/21/132235154/e-book-boom-changes-book-selling-and-publishing> accessed 4 March 2012
Lehrer, Jonah (2010) ‘The Future of Reading’, Wired, September 8, <http://www.wired.com/wiredscience/2010/09/the-future-of-reading-2> accessed 4 March 2012