Web 2.0 is an application that facilitates information sharing, interoperability, user-oriented design and collaboration on the World Wide Web. A Web 2.0 site allows users’ interaction and collaboration in a social media platform as presumes of user-generated content in a virtual community.
Social networking sites, such as blogs, wikis, video sharing sites, hosted services and web applications are examples of this application. This shows that personalization, individualism and democracy are highly emphasized in the new century of media techniques.
Describing Web 2.0 as a virtual community, this is how the media and advertising industry project visualization on these platforms to simulate audiences’ interests and attentions. I-publishing is introduced alongside with this new web based application; data is now everywhere, everything can be the surface of publishing.
Heritage media tend to publish their news and updates in cross and multi platforms. For instance, newspapers have stepped off the page or screen and into the network through i-publishing (paper based and online news websites). Therefore, Internet is now considered as a multidimensional space for audiences where it is lower production cost, convenient, time saving and accessible no matter where you are. It is mediating space and time.
“i-publishing navigates Ubiquity, data is being everywhere, perhaps all at once, omnipresent” a quote from ‘week ten’s lecture’.
Additionally, according to the readings by ‘Guillaud’, the flow of information in contemporary society facilitates the shift from broadcast media to networked media. The emergence of social network provides a new space for publisher and distributor where people have no longer depend on broadcast media merely. With the Internet, we can upload information in any modes and share with anyone who can access to the internet. For example, posted the text in blog, upload the video in YouTube and posted photo in Facebook where everyone can accessed without space and time limited.
Personally, a new system called ‘Dropbox’ is introduced to me lately, we are asked to share our arts files and documents with classmates through this application. When we want to share a folder on our computer, we can simply invite our friends, family and teammates to a folder in our Dropbox, then it’ll be automatically saved straight to their computers. It is like another file sharing platform for us students. It is easy, never time consuming and convenient, our project content is then co-produced through aggregation. The Dropbox allows us storing data in archives, thus new forms of data, expression, distribution and new assemblage of communication. The Dropbox App is also available for iPhone, iPad, Android, and Blackberry. And smartphones users can view the updates no matter when and where they are.
UNSW ARTS2090., 2012. Week 10 Lecture: Visual Perception, Politics, Vjing, web [pdf] NSW: ARTS2090 Lecture Notes. Available through: UNSW ARTS2090 Blog
<http://arts2090.newsouthblogs.org/files/2010/01/2090_2012_Lec8_9_10_Visual_Perception_Politics_Vjing_web.pdf> accessed in 11th May 2012
Guillaud, Hubert (2010) (on Danah Boyd) ‘What is implied by living in a world of flow?’, Truthout, January 6, <http://www.truthout.org/what-implied-living-a-world-flow56203> accessed in 11th May 2012
<https://www.dropbox.com/> accessed in 15th April 2012