Platform – week 11

Web 2.0 is an application that facilitates information sharing, interoperability, user-oriented design and collaboration on the World Wide Web. A Web 2.0 site allows users’ interaction and collaboration in a social media platform as presumes of user-generated content in a virtual community.

Social networking sites, such as blogs, wikis, video sharing sites, hosted services and web applications are examples of this application. This shows that personalization, individualism and democracy are highly emphasized in the new century of media techniques.

Describing Web 2.0 as a virtual community, this is how the media and advertising industry project visualization on these platforms to simulate audiences’ interests and attentions. I-publishing is introduced alongside with this new web based application; data is now everywhere, everything can be the surface of publishing.

Heritage media tend to publish their news and updates in cross and multi platforms. For instance, newspapers have stepped off the page or screen and into the network through i-publishing (paper based and online news websites). Therefore, Internet is now considered as a multidimensional space for audiences where it is lower production cost, convenient, time saving and accessible no matter where you are. It is mediating space and time.

“i-publishing navigates Ubiquity, data is being everywhere, perhaps all at once, omnipresent” a quote from ‘week ten’s lecture’.

Additionally, according to the readings by ‘Guillaud’, the flow of information in contemporary society facilitates the shift from broadcast media to networked media. The emergence of social network provides a new space for publisher and distributor where people have no longer depend on broadcast media merely. With the Internet, we can upload information in any modes and share with anyone who can access to the internet. For example, posted the text in blog, upload the video in YouTube and posted photo in Facebook where everyone can accessed without space and time limited.

Personally, a new system called ‘Dropbox’ is introduced to me lately, we are asked to share our arts files and documents with classmates through this application. When we want to share a folder on our computer, we can simply invite our friends, family and teammates to a folder in our Dropbox, then it’ll be automatically saved straight to their computers. It is like another file sharing platform for us students. It is easy, never time consuming and convenient, our project content is then co-produced through aggregation. The Dropbox allows us storing data in archives, thus new forms of data, expression, distribution and new assemblage of communication. The Dropbox App is also available for iPhone, iPad, Android, and Blackberry. And smartphones users can view the updates no matter when and where they are.


UNSW ARTS2090., 2012. Week 10 Lecture: Visual Perception, Politics, Vjing, web [pdf] NSW: ARTS2090 Lecture Notes. Available through: UNSW ARTS2090 Blog

<> accessed in 11th May 2012

Guillaud, Hubert (2010) (on Danah Boyd) ‘What is implied by living in a world of flow?’, Truthout, January 6, <> accessed in 11th May 2012

<> accessed in 15th April 2012


Presentation – week 10

Presentation is to introduce and report something to others, like idea and study. Visual material is the most important things to include in the presentation where it can facilitate your content become reliable and interesting.

When people need to present something to others, they should create the visual material, like picture or video, to prove what idea they presenting. Therefore, visualisation should be included as vital component of presentation.

For example, my group-mate and I have to present a research about people who using mobile phone in toilet. Almost all people will go to toilet with their mobile phone, and we just make it visible. And the image that we created is to make the statistics into the visual picture. The invisible event is the research from The “IT in the Toilet” study based on an online survey of 1,000 Americans with mobile phones in October 2011.

The picture includes the number and statistics may distribute more reliable information. Also, the study of “IT in the Toilet” is wide and quite complicated, but this picture shows the main point of the survey which can cut down the unnecessary data. Moreover, this picture also attracts the attention that audience will be more focus on it. The importance of presentation is to catch the audience attention, and, information graphic is one of efficient ways to present your idea rather than provide all of the text, number and words to the audience.

Another example, according to “Common Craft”, the website is introducing RSS as a way to subscribe to websites and save time on the Web. There are both video and long texts included in the webpage. Both video and text are teaching audience how to engage to the RSS. However, video should be more attractive to view rather than the word form content. It can be imagine that if the webpage didn’t include the video, most of the audience should not spend time on reading the whole text. Therefore, making invisible things visible is significant when people want to present something to others.


<> accessed in 1st May, 2012

Commoncraft (2007) ‘RSS in Plain English’ Commoncraft, <>accessed in 7th May, 2012

< >accessed in 7th May, 2012