Due to the heavy proliferation of media and message saturation, public are now inundated with various information. As a result, publishers are finding it increasingly difficult to ensure their messages have the desired impact on public. Information graphic is an effective way to solve these problems where the complex and inexplicable information can be show to the public in a simple picture after organised and condensed.
In making data easy to see through the use of appealing imagery and creative design one is able to communicate complex ideas to people who have a lesser level of understanding.
For example, the graphic from ‘The Washington Post’, when the public want to know about the levels of press freedom in different countries, they don’t need to read all of the survey and collect the information by them. They can just download the data graphic which is already analysed and is a summary of what they want to know.
I think the key to effectively communicating with information graphics is to keep the amount of information presented to a minimum.
Colour is one of vital elements of information graphic, the eyes-catching colour such as red and black can bring to a focus. For instance, the graphic above, the countries which shaded in red or black colour presenting the less freedom that compare with other countries. Another example below from ‘Volumeone’, the eyes-catching colour, like red, is indicating the countries which have the lower percentage of population under nourished.
Therefore, people will be more minds on these colours when they see the graphic. Because these colours usually providing the information which is significant and is more value to become adverted. So that, publisher is used to using the eyes-catching colour to let audience focus on the main message.
By using the visualization, the complex message can be communicate clearly and quickly, especially the abstract concept. For example, the graphics below from ‘McDonald’ depicting nutrition contained in the food compiles a significantly complex series of data bases into one easy to understand diagram.
The abstract concepts such as calories, protein and fats can be visualized in a clear and simple form. People can count and record the number of the abstract concepts by visual data. In this food graphics, data visualization can be an effective reference to the public who are on diet that they can estimate how many things they have incepted. People who are on diet can also compared the food by this visual data that they can choose the proper food. Additionally, McDonald provided a food archive to public that all the food they are supplying will be listed on information graphics which can be read on their website.
Visualization is one of significant modes of publishing in current society where people can get the main message within massy information immediately and also can see the benefit of keeping data presentation as simple and concise as possible.
Melissa, Bell, 2012, ‘U.S. falls 27 places in worldwide freedom of the press rankings’, Blog Post, The Washington Post <http://www.washingtonpost.com/blogs/blogpost/post/us-falls-27-places-in-worldwide-freedom-of-the-press-rankings/2012/01/25/gIQAFWZvQQ_blog.html> accessed in 21 April 2012
VolumeOne LLC., 2012, ‘Good Magazine. Transparency. Information Graphics’ <http://www.volumeone.com/graphics/goodprius.php> accessed in 21 April 2012
Infosthetics, 2006, Information aesthetics, ‘McDonald’s menu charts’ <http://infosthetics.com/archives/2006/03/mcdonalds_menu_nutrients_calories_diet_visualization.html> accessed in 21 April 2012